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, by Donna Lichaw
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Product details
File Size: 8623 KB
Print Length: 160 pages
Publisher: Rosenfeld Media; 1 edition (March 22, 2016)
Publication Date: March 22, 2016
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01D95U8UO
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Lending: Not Enabled
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Amazon Best Sellers Rank:
#94,190 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The pictures used in the kindle version are so low resolution that they are unviewable and unreadable. I'm only three chapters in, but I was compelled to write this review because a screenshot of an email was used as an example of an origin story, but I am unable to read the example. Kindle books are commonly read on high-res devices these days, and the images used in kindle books should be optimized for such devices.I have to give the Kindle version one star because of this oversight, otherwise The User's Journey would be at least 4/5, maybe even 5/5 when I finish.
The book is easy to read and the content is extremely useful. There are a lot of books out there that look at narrative and story, some more complex, some less - this one is all about applying ideas in practical ways. Its valuable stuff, and its very accessible.
This book came to me at the perfect time. I’m working on a new product that seemingly has no boundaries but reading through this book and starting to apply concept, origin and usage stories to my thinking has helped me to shape, and more importantly, share the overall story of what the product is.Written with a light touch and imbued with humour, this is both a fun and productive read.Wish she would visit NZ!
Awesome book. It provides three story frameworks to test your business and optimize for user experience and branding. At least that's what I took from it. I highly recommend this book to entrepreneurs, branding peeps, ux designers or copywriters.
This is a very good book that underlines the basics we must have on marketing your business your product or yourself. Telling good stories is hard when you need to structure it. This book gives the structure in a basic form you can leverage. The only thing I wish I could see in this book is more examples. A workbook would help as well. At the end, I definitely recommend anyone doing anything that needs a story behind and be sure you need stories to make it communicate.
Donna Lichaw wrote both an informative and readable book. It is funny. It is well written. It fully covers the topic at hand -- storymapping. The author references everything from "Breaking Bad" to Daniel Kahneman, taking readers on a journey from theory to technique. You learn how to create better products and services. Going deeper, the book describes how story shapes perception, engagement, and ultimately the relationship between you and your audience.
This book was fantastic. I've been a UX Professional for the last 10 years and always looking for solid frameworks to approach design challenges. Donna provides such a distilled, easy to follow framework for mapping the facets of an experience I knew were important. After reading this book and understanding how to apply the story framework to product design, I'm excited and inspired to get to work.
The User's Journey offers an addictively pragmatic method for viewing experiences through the lens of storytelling. Once I finished it, I immediately mapped out my current project workflow and found a cliffhanger! I reworked the end of the experience and usability tests showed improved results. I also started mentally mapping out my shopping experience, family holidays, breakfast cereal....like I said, addictive.
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